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MAF City Centre: The Taste of Victory

Dubai is the city of malls and every mall wants every shopper to win big with endless promotions. During City Centre summer sales, we also made everyone feel like a winner,  but in a different way: we made them taste victory. With the help of a specialist in techno emotional cuisine, we created an ice cream that triggers in the brain similar feelings than when experiencing a victory or receiving a massive discount during our sales.

Agency: MullenLowe MENA

Client: MAF City Centre

Creative Director: Alfonso Arbós

Creatives: Silvia Carreño, Maricel Candido

Designer: Michael Logaring