A 40 year old strategic, creative and cultural consultant, here to help you do those things a little better!
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​Caught in a pickle between being a culture vulture and a whiz in creative strategy. I plunged into the world of advertising at the ripe age of 21 and, blow me down, here I am 19 years later.
I bring to the table a vast reservoir of expertise in strategic, creative consultancy, integrated marketing, data analysis and leadership, spanning the vibrant expanse of the MENA region.
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Recent Achievements:
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Silver at Cannes Lions 2022 for Twitter #FeminineArabic.
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Grand Prix at Dubai Lynx 2022 for Twitter #FeminineArabic.
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Launched the UAE’s first effortless instant rewards programme by Dubai Holding with Bond creative branding agency.
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Ran the longest promoted Twitter emoji hashtag ever, 9 months for #Expo2020Dubai.
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Set up an emoji engine for 192 countries and flags on Twitter for #Expo2020Dubai.
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Rebranded @UAEGov on social media with a fresh identity as UAE Media Office.​
Cultural Strategy / Branding & Advertising / Content / Digital, Social & Influencer Experiential / Research & Analytics / Everything you expect / A few things that will surprise you
Strategy & Research
Delving into various domains including Business, Data, Branding, Content and Digital Strategies; offering Cross-channel Integrated Solutions; Relationship Marketing and Customer Experience Management.
I favour practical, data-driven approaches over mere theories or guesswork. I have a fondness for numerical analysis, and I derive great satisfaction from transforming ideas into tangible results. The successes achieved thus far speak volumes about my dedication.
Customizable Guides
The Middle East is my realm of expertise. Accordingly, I assist businesses to interact effectively within these markets by facilitating a profound understanding of their dynamics.
This is achieved through a comprehensive qualitative research document offering insights into your target audience, their behaviours, and the encompassing cultures. This nuanced understanding paves the way for successful engagement within this region.
Brainstorms & Sprints
An expedited and notably more efficient methodology to resolve issues. Transitioning from brief to delivery in a matter of days rather than months by assembling a capable team to tackle challenging tasks in an exceptionally swift, productive, and enjoyable fashion.
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Essentially, given the right conditions, nearly any conundrum can be 'sprinted' and resolved in a surprisingly brief period.