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A little about me


My name is Moey Shawash, a 39 year old strategic & creative cultural consultant, here to help businesses get to know the wonderful people of the Middle East... a bit better!

Originally a chap of Circassian-Jordanian extraction. I was born in Kuwait and I have lived most of my life between Jordan and the United Kingdom. For the past eight years, I've made my home in Dubai, United Arab Emirates.

Caught in a pickle between being a culture vulture and a whiz in creative strategy. I plunged into the world of advertising at the ripe age of 21 and, blow me down, here I am 18 years later.

I bring to the table a vast reservoir of expertise in strategic, creative consultancy, integrated marketing, data analysis and leadership, spanning the vibrant expanse of the MENA region. 


Within my arsenal: Business, Data, Brand, Content, and Digital Strategies; Comprehensive solutions across multiple platforms; Relationship Marketing and Customer Experience Management.

A current holder of a UAE Creative Golden Visa, an EU Work Permit & a UK Creative Worker Visa Concession granting me the right to work across the UAE, EU & UK.

Recent Achievements:

  • Silver at Cannes Lions 2022 for Twitter #FeminineArabic.

  • Grand Prix at Dubai Lynx 2022 for Twitter #FeminineArabic.

  • Launched the UAE’s first effortless instant rewards programme by Dubai Holding with Bond creative branding agency.

  • Ran the longest promoted Twitter emoji hashtag ever, 9 months for #Expo2020Dubai.

  • Set up an emoji engine for 192 countries and flags on Twitter for #Expo2020Dubai.

  • Rebranded @UAEGov on social media with a fresh identity as UAE Media Office.

Reach me on +971501105858


& Research

Delving into various domains including Business, Data, Branding, Content and Digital Strategies; offering Cross-channel Integrated Solutions; Relationship Marketing and Customer Experience Management.


I favour practical, data-driven approaches over mere theories or guesswork. I have a fondness for numerical analysis, and I derive great satisfaction from transforming ideas into tangible results. The successes achieved thus far speak volumes about my dedication.


Customizable Guides

The Middle East is my realm of expertise. Accordingly, I assist businesses to interact effectively within these markets by facilitating a profound understanding of their dynamics.


This is achieved through a comprehensive qualitative research document offering insights into your target audience, their behaviours, and the encompassing cultures. This nuanced understanding paves the way for successful engagement within this region.


& Sprints

An expedited and notably more efficient methodology to resolve issues. Transitioning from brief to delivery in a matter of days rather than months by assembling a capable team to tackle challenging tasks in an exceptionally swift, productive, and enjoyable fashion.

Essentially, given the right conditions, nearly any conundrum can be 'sprinted' and resolved in a surprisingly brief period.

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