Samsung Galaxy A #IAmLikeThis

The brief was to relate to youth, stand out and be cool in a place like KSA, pre-women driving. The biggest challenge was convincing Samsung to spend money on 40+ Boomerangs and a song back in 2017 rather than spend it on a TVC and a big ad campaign. The results? devices sold out in 3 weeks instead of 3 months, sponsored Redfest with 4000 boomerangs and submissions by attendees at the Samsung booth and we did it! #WeAreLikeThis.