Twitter MENA: #StartWithThem

Bronze - Dubai Lynx 2019

February 3rd 2019 - marked the launch of Twitter's new global identity #StartWithThem in MENA through a region-first activation that turns the everyday work journey into an educative experience, and connects businesses with their most valuable audiences when they’re most receptive. 

The #ElevatorTweets utilized state-of-the-art technology to create an interactive experience of rich media and video, which will appear on the wall of the elevator. Every office floor opens the doors to a map of what’s happening in KSA relevant to the business of the organization

Glad to have worked on the strategy of this with my great ex-strategy team at @Geometry MENA.